add link to instagram story business account

ADD LINK TO INSTAGRAM STORY BUSINESS ACCOUNT DOWNLOAD

Later do a great job of combining bright visuals with a fun headline layout that is eye-catching and clickable. Since Instagram is a visual platform and blog posts by their very nature are text-heavy, a good way to share a new blog post on your Instagram Story is to use strong graphics alongside a bold heading that entices users to click the link to your story. If you have a blog for your business, the Instagram Swipe Up feature is a great way to create awareness around new posts and drive traffic to them. Of course, you can also sponsor these stories to target specific audiences.

ADD LINK TO INSTAGRAM STORY BUSINESS ACCOUNT DOWNLOAD

In the example by Talon.one, the call to action in their Instagram Story sends users to a landing page where they can download the mentioned white paper after submitting their email address. This, in turn, will help grow your email lists. Instagram Stories can be a great place to drive your Instagram followers to your lead magnets.

In this example by food reporter Priya Krishna, she features the Instagram Grid post that announced the video in her Instagram Story, with the swipe up link sending users directly to the video on YouTube so they could watch it right away.Īnother tactic can be to share a short snippet of the video giving viewers a sneak peek of what they can expect if they swipe up. If you’ve created a new piece of video content for YouTube, Facebook, or IGTV, you can add a swipe-up link in your story that sends users to the video to increase views. Let’s check them out now! 9 Instagram Story Swipe Up Examples: I’ve collected 9 Instagram Swipe Up examples that should help give you an idea of where you can send users with your swipe-up links. If you’ve managed to get 10,000 followers or a verified account and have unlocked the Instagram Swipe Up feature but aren’t sure of what you want to add a link in your Instagram Story to, don’t fret. This means that even if you’re a brand, celebrity, or public figure that doesn’t have 10,000 followers but are verified, you can still use the Instagram Swipe Up feature! To qualify for the Instagram Swipe Up feature, you: While many of these businesses measure success by their engagement rate, this is not an effective way to measure the return on investment you are getting.Ī better measure of ROI is the amount of traffic you can drive from Instagram to your other online properties such as website, blog, online shop, landing page, etc.Īlthough Instagram has made it notoriously difficult to link to outside content, the Instagram Swipe Up feature allows accounts that meet the required criteria to add links to the Instagram Stories. Many businesses consider Instagram a vital part of the marketing strategy, with 71% of US businesses using the platform.

With over 71% of users under thirty-five, it’s an excellent platform for businesses with a younger target audience. Instagram boasts more than 1 billion users, according to eMarketer.

Add link to instagram story business account